Turning Digital Silence into Sales: The Launch-360 SEO Success Journey
Digital marketing/ Business services
Services Provided
Project Overview
Launch-360.com was struggling with no visibility, zero traffic, and no conversions since
2022, for over two years. This website struggled to attain its goal for more than two years.
They built this website for corporate organizations, HR teams, and leadership development
coaches.
Launch-360.com approached Digisoft Solution in mid-2025 to use modern SEO strategies to
strengthen their website. They need technical SEO optimization, on-page, off-page SEO
techniques, and UI/UX optimization. Here, our job is to improve SEO and revamp digital
assets into a lead magnet by using on-page, off-page, and UI/UX optimization techniques.
The Concept
Our goal was to convert this non-performing website into a visible, traffic-oriented lead-generation platform. Digisoft Solution created an SEO strategy to fix technical SEO issues, enhance user experience, boost keyword ranking, develop SEO friendly content, and improve domain authority using quality backlinks. Our goal is to align our strategy with their brand philosophy and establish Launch-360 as a reliable and leading player in the leadership assessment industry.
About the Client
Launch-360.com was founded in 2022 and is a trusted name in the leadership and corporate assessment service industry. They deliver modern solutions such as administrative assessment, analysis of executive development, and leading assessment tools. Launch-360 gives priority to boost performance using data-driven assessments, helping various organizations by identifying their strengths, and also supporting leadership growth by using a modern approach. They need to improve traffic and visibility to reach a wider audience.
Core Features & Functionalities
Digisoft Solution executed a thorough transformation using advanced SEO techniques, content optimization, and UI/UX optimization to convert Launch-360.com into a performing website. Its primary features are:
User-Centric UI/UX Design
Our experts redesigned the website to boost conversions by presenting information clearly and simply. We also design accessible service pages for users and create a simple navigation structure. We placed CTA in the best places for conversions. Our team also worked on typography, spacing, and content formatting to boost its readability.
Search-Optimized Content
It is also crucial for us to create SEO-friendly content that aligns with users' search experiences. Our content team developed a content structure to enhance relevancy for the Google crawlers. We used keywords in the headings and subheadings that help with search intent. Users can also get FAQ sections with proper use of long tail keywords for intent-based queries. We also used strategic internal linking to boost crawl depth. It also helps to reduce bounce rate.
Technical SEO
Our priority is to make this website search engine-friendly, so we worked to boost its performance. For this, we executed an XML sitemap and also updated robots.txt for perfect crawling. We added schema markup to boost SERP performance. For speed, visual stability, and responsiveness, we also optimized Core Web Vitals. Our team also fixed canonicalization errors to control duplicate content issues.
SEO-Friendly Page Templates
We created SEO optimized and mobile-friendly templates to boost ranking and conversions. Our experts developed blog posts, assessment descriptions, service pages, landing pages, and many others to optimize page setups. We used search engine optimized meta tags, headings, and Open Graph tags.
Creating Digital Presence & Trust
We developed an advanced backlink strategy to create trust in Launch-360. It also boosts organic traffic and creates trust among users. Our SEO team built high-quality backlinks from business insights, learning and development, HR, and leadership platforms. They also used directory submissions, social bookmarks, and contextual links to enhance indexing, credibility, and brand presence. We used white hat SEO practices to boost traffic for this website.
Technologies We Used
At Digisoft Solution, we use modern SEO tools and analytics to deliver outstanding results.
Modern SEO Tools & Platforms |
Our SEO experts used various SEO tools to bring the best results. They used Google Search Console to track keyword performance, impressions, and indexing problems. With Google Analytics, we can quickly monitor conversion flow, session duration, and traffic behavior. To measure site performance and Core Web Vitals, we used Google PageSpeed Insights & Lighthouse. We used Screaming Frog SEO Spider to audit crawled URLs, site structure, and verify technical errors. |
On-Page & Content Optimization Tools |
We used different on-page tools, such as SEMrush and Google Keyword Planner, to perform proper keyword research, competitive analysis, and search intent mapping for better results. Our team used Yoast SEO to enhance readability, keyword density, and content quality. |
Off-Page & Authority-Building Tools |
To track domain authority, referring domains, and tracked backlink quality, we used Ahrefs & Moz tools. Our SEO executives boost brand presence and citation consistency by creating backlinks on directories. They also created backlinks on guest post platforms. |
UI/UX & Technical Improvement Tools |
Our UI/UX designers used Figma to develop wireframes and layouts. To test mobile responsiveness on all devices, with BrowserStack. We used Schema Markup Validator to ensure data accuracy. |
Testing Method
At Digisoft Solution, we understand that testing is crucial for identifying issues, measuring results, and optimizing the website for improved performance. Multiple tests were conducted to enhance the results.
SEO Performance Testing |
Our SEO experts performed SEO performance tests to analyze the results of our strategy. We used Google Search Console to monitor organic impressions and clicks, as well as review CTR improvements across all landing pages. Our team also tracked the keyword ranking of its primary and secondary keywords. This process also helps us assess crawl status, indexed pages, and other metrics. With this approach, we quickly change keyword targeting and optimize content for more visibility. |
Technical Testing |
It is also essential for us to conduct a technical audit of the website to ensure seamless functionality and a positive user experience. Our experts analyze broken links, 404 errors, and missing assets and resolve them quickly. We also enhance caching, code structure, image optimization, and improve its faster load time. Our team is also using Core Web Vitals to verify speed and its performance. They also check mobile responsiveness across various devices and screen sizes. |
A/B Testing |
We also conducted A/B tests to specify practical presentation formats, such as headline structure and page titles. This also helps us to check page layouts, sections, messaging styles, content placement, design, call to action, and many other details. We easily identify outstanding patterns that help boost conversions and engagement. |
Final Result
Our efforts in SEO and UI/UX design bring outstanding results within 5 months.
- Boost in Keyword Ranking: With the right approach to the use of keywords, it began ranking on the first page of Google.
- Effective Visibility Growth: There is a boost in visibility growth, organic traffic, and regular appearances in the SERPs.
- First Sales in 2 Years: Our client gets direct leads and sales from the website. This is happening for the first time since its launch in 2022.
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Organic Leads:There is also a boost in organic leads and ROI with our white hat SEO approach.
Digisoft Solution helped the brand achieve this by managing Launch-360.com's technical, UI/UX challenges.
